![]() ![]() With a basic understanding of a few modeling tools, even the most “old guard” of designers could quickly engage with the future of the industry. Brad and Joe tapped into a massively overlooked market within the design community that was hungry for straightforward tools to let them quickly assess progress in three dimensions. That goes a long way to say it allowed obtuse architects hell bent on taking their mechanical pencils and drafting tables to the grave something to invite them into the digital age of 3D visualization. It also has user friendly buttons to make it easier to use." In the year 2000, the two launched SketchUp from their startup company Software with the aim of presenting a piece of software “that would allow design professionals to draw the way they want by emulating the feel and freedom of working with pen and paper in a simple and elegant interface, that would be fun to use and easy to learn, and that would be used by designers to play with their designs in a way that is not possible with traditional design software. There had to be an easier way to go from sketch to computer. The two were tired of struggling through the steep learning curve that at the time was commonplace in the 3D computer modeling community - especially for architects who were already cramming their feeble minds with building code compliance, structural efficiency, and the ever-moving target of managing client expectations. SketchUp was conceived in the basement of Boulder, Colorado designers and best buds Brad Schell and Joe Esch. Let’s take a closer look at a program that trudged through the harsh criticism of the design community and came out clean on the other side. ![]() ![]() I love SketchUp, and I’m no longer ashamed to admit it. And while you still won’t have as robust a toolset as some of these more well respected pieces of software, for certain applications there isn’t a better tool to not only design, but produce realistic renderings and visualizations to boot. Thankfully, times have changed, and SketchUp has improved in ways that earns it a spot among some of the 3D modeling giants like Rhino and 3DS Max. It was like using Duplo blocks instead of Legos, and didn’t have the precise technical capabilities to produce work worthy enough of a professional design degree. The few students who used SketchUp to produce the final visualizations for their work were promptly torn to shreds by onlooking reviewers, architects, and tenured administrators looking on.īecause of that, SketchUp developed a deep seated stigma throughout the design community. To everyone (especially our professors), it quickly became the ‘easy way out’ to produce rough 3D models of our projects without suffering through the cumbersome and asinine 3D modeling interface of autoCAD. When I was struggling through the throws of architecture school, not many people knew about SketchUp yet. ![]()
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